September 22, 2009
Filed under Lust Of The Day.

Twentysomething sisters Danielle and Jodie Snyder combined names as well as design wits when it came to launching DANNIJO, their line of eclectic accessories that couple industrial metals with neon baubles. Started in 2008, the hand-made accessories line was purely organic seeing as how the pair first delved into jewelry design when they took it upon themselves to take crash courses in wire work while sifting through their doctor dad’s medical bag. So it was only fitting that post-college and following stints in men’s accessories for Sam Edelman and in sales for a fine jewelry designer, Jodie and little sis Danielle set up shop inside their 1-bedroom apartment/office/workshop.
Pieces from the pair currently outfitting our wrists and digits come straight from their New York-inspired Haring collection. Projecting the eccentricity in hues and shapes of artist Keith Haring’s iconic neon graffiti art mural on Houston at Bowery, the collection is peppered with neon Swarovski crystals and dangly silver chain links. Our fave must-have cocktail ring is the Andi Ring ($120) with a neon yellow bauble practically the size of a jawbreaker in the center surrounded by tiny white Swarovski crystals. But neon neophytes take note as the stackable Clia mini cuffs ($220) come in the same electric yellow shade albeit done with a lighter hand as the cuffs are just dotted with crystals in a circle and marquise shaped pattern.
One thing’s for sure, fashion darlings have decidedly taken note of the pair with pieces appearing on the necks and wrists of A-Listers from Natalie Portman and Milla Jovovich to Gossip gals both on and off the set. As for the sister act, they’ve just capped a whirlwind fashion week! The girls started the week as co-hosts at Henri Bendel’s Fashion’s Night Out fete before moving onto the runway debuts of their two capsule collections (a 1920s Art Deco-inspired one for Carlos Campos as well as a stars-and-stripes focused line for Bensoni that channeled the All-American girl); both debuts were sandwiched in between outfitting models at the Walter and Nima Taherzadeh shows. And thrown in for good measure, a Today Show featurette last Thursday that showcased a day in the life of the twosome capped the weeklong fashion frenzy.