A Bit of Italian Riviera Chic

    Filed under Lust Of The Day.

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There's nothing like a dash of Italian Riviera style to get your wardrobe ready for a resort getaway. Or the beach down the road, if you happen to be so lucky.

For a Riviera fix we recommend Missoni -- specifically the trifecta of the Missoni, M Missoni and Missoni Mare collections. They've (literally) got you covered from bikini to caftan to apres swim dinner, with fabulous accessories thrown into the mix (including the collectible signature knit Missoni scarf).

Here's a fun bit of fashion trivia: Tai Missoni presented the first Missoni collection (in partnerwhip with his wife Rosita Jelmini) in 1958. Collaborations and innovations and the creation of their signature knit ensued, making Missoni a coveted label in Italy and the US.

In 1967 they were invited to show at the Pitti Palace in Florence. Before the show, Rosita told the models to remove their bras (supposedly because they were the wrong colour and showed through the thin lamé blouses). The clothing became transparent under the lights and caused a international politcal (and fashion) furor.

Visit our Missoni collection right here...

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